Although we never want to act rashly, one thing we’ve learned from the Coronavirus outbreak is the value of acting quickly.

Seeing the effect of the differing responses taken by nations is a healthy reminder of the benefits we gain from taking decisive action.

While medics the world over are reminding those controlling the purse strings that we should have been better prepared, a lesson we can all reflect on is that acting quickly rarely makes things worse and often makes them better.

At a business level, the same rule applies. In other words, the questions we need to ask ourselves include:

• What can we do now to improve things for our staff and stakeholders?
• What do we need to focus on to help those we’re ultimately here for?
• What could we do to be more relevant and helpful to our customers?
• And what do they need from us to make it through this crisis?

If we are to emerge from this with a future, we need to be very clear about the value we add to our customers (and stakeholders) to ensure everyone involved understands what matters and therefore what they can do to improve things.

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